FINCA DE LA RICA reaches out to consumers through a new and original image, connecting with them by offering them some amusement while they enjoy a glass of wine.
With the intention of remembering pleasant moments from our childhood, we chose a set of brainteasers as the image to represent our wines. In their company and with a glass of wine, the friends of Finca de la Rica can become “El BUSCADOR” [the seeker] by looking for the adjectives that best define our first wine. With the aid of “El GUIA” [the guide] they can work their way through the challenge proposed in the second brainteaser. After that, they can help out our “NOMADA” [nomad] by finding their way to the point of arrival.
Carefully grown wines, pleasant, elegant, and that also captivate because of their fresh and fun labels.
Finca de la Rica, Labastida, is located in the south of the province of Alava, in the estate of El Convento, in the heart of La Rioja Alavesa.
At the end of the 19th century the orography of the area prevented the establishment of the railroad and this also helped to sidestep industrialization process that took place in other areas of La Rioja. For this reason, the wineries of Labastida were able to continue with their eminently family-run character. The Amurrio Barroeta brothers are no exception: Arturo and Javier Amurrio are the fourth generation of a dynasty of winegrowers from Álava, owning 39 hectares of vineyards distributed among 30 plots throughout the entire township of Labastida. The average age of their vines is around 45 years. Although the predominant grape variety is the Tempranillo, the circles of nearly century-old Grenache vines that the family owns and the octogenarian Viura vines growing in the Matadula estate also play important roles.
The Amurrio Barroeta brothers, Luis López González, and Ignacio Uruñuela de la Rica are four professionals from the sector, passionate about viticulture, about wine and most importantly, about human relations.
- Winery: FINCA DE LA RICA
- Owners: Javier and Arturo Amurrio, Ignacio Uruñuela and Luis López
- Viticulture: Antonio Amurrio, Arturo and Javier Amurrio
- Oenology: Arturo and Javier Amurrio
- Source of grapes: 39 hectares of family owned vineyards in 34 plots.
- Township: Labastida
- Region: Álava
- Country: Spain
Meet our team
Javier Amurrio Barroeta
He was born hanging from a grapevine, is passionate about the countryside, and is in love with his grapes. Every year he educates them with an "iron hand in a velvet glove," to prevent them from becoming spoiled grapevines.
Arturo Amurrio Barroeta
The material that his brother Javier puts into the cellar every year steals the spotlight from his hands and from his sensitivity for winemaking. "Juice made with extraordinary oranges is magical in a practically natural way."
Luis López González
A cold and calculating man, his willingness and capacity for sacrifice mean that he is on hand to serve the cause 24-7. Just like a hotel.
Ignacio Uruñuela de la Rica
Hot-blooded and passionate, he’s the ideal counterpart. If they were both fanatics and fantastic it would be crazy, but then again, if they were both phlegmatic, everything would be extremely dull.